Glossier argued that this gave it the right to trademark the little pink bags. The company uses the same bright pink color in all its corporate branding. The company argued that its customers closely associate its name with those pink Bubble Wraps. Glossier has trademarks on some of its brand names and its “G” logo, but it wanted to trademark the pink bags. In 2018, Glossier attempted to trademark its use of the pink Bubble Wrap bags. The distinctive bags are closely linked to the customer experience of buying Glossier products. Glossier, which sells high-end makeup and skincare products, is known for placing its products inside pink Bubble Wrap bags. It has, however, been at the center of an interesting, long-running trademark battle by makeup company Glossier. Pink Bags and Trademarksīubble Wrap has not been involved in major lawsuits over its trademark. It now makes Bubble Wrap in countries around the world. It has moved its headquarters to North Carolina. Today, Sealed Air has annual sales of more than $4 billion from Bubble Wrap, Cryovac bags and other protective products. Dunphy took the company from $5 million in annual sales to $3 billion in 2000. Sealed Air and Bubble Wrap both enjoyed healthy profits, especially when the company developed Bubble Wrap in different sheet sizes and bubble sizes Enormous Sales Most companies relied on newspaper as protective packaging, but newspaper didn’t protect as well as Bubble Wrap. Other companies quickly took note of the useful, versatile wrap and began using it to protect their fragile items when moving or shipping them. After that, IBM began regularly using Bubble Wrap to ship its computers and parts. Frederick Bowers, a marketing manager at Sealed Air, contacted IBM to suggest the company use Bubble Wrap to protect its computers during shipping.Īfter a demonstration of the product’s protective qualities, IBM agreed. IBM AnnouncementĪround this time, IBM announced that its new computer was available for sale. They didn’t get many takers for insulation, either.įortunately, they didn’t give up. They received several patents for their invention and eventually began trying to sell it as greenhouse insulation. In 1960, Fielding and Chavannes formed the Sealed Air company to manufacture and sell their Bubble Wrap. The bubbles were a lot bigger then, so they made a loud noise.” Sealed Air He later told Smithsonian magazine, “They were really fun to pop. He was officially the first person to realize that popping the tiny bubbles between the sheets was irresistible. They had created a flexible plastic sheet with a row of bubbles inside it.įielding’s son Howard was five years old at the time. To make it, they heat-sealed sealed two shower curtains together. They thought it would be ideal for people who liked “mod” fashions. Their goal was to create a three-dimensional, textured wallpaper. In 1957, engineers Alfred Fielding and Marc Chavannes were working in Fielding’s garage in New Jersey. That’s not bad for an invention that started off as wallpaper. Bubble Wrap is everywhere, and it’s hard to imagine moving or shipping anything without it. The Sealed Air company owns the trademark. Many people don’t realize that Bubble Wrap-the inflated, cushioning wrap that fills boxes and is addictive to “pop”-is a trademarked name.
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